Transforming beauty brands with the art of inspired, compelling copy.

01 — Introduction

With deep experience in beauty and fashion copywriting, I create everything from website copy to product descriptions, elevating brands at every level.

02 — Experience

With a background writing for Avon, Paul Mitchell, and Victoria's Secret, I bring a deep understanding of the beauty world to my copy.

Wow Medi Spa Website

Strategy, SEO copywriting, and copyediting to boost online presence

Bailey Plastic Surgery & Aesthetics Website

Strategy, SEO copywriting, and copyediting to boost online presence

RKM Aesthetics Website

Strategy, SEO copywriting, and copyediting to boost online presence

Makeup Campaigns

Developed and edited copy, shaping creative direction.

Skincare Campaigns

Developed and edited copy, shaping creative direction.

Fragrance Campaigns

Developed and edited copy, shaping creative direction.

Fergie "Outspoken" Fragrance Campaign

Wrote all copy, including ghostwriting for Fergie.

Paul Mitchell Holiday Campaign

Concepted and wrote copy for men’s holiday product campaign.

Avon UK Makeup Instructional Video

Developed scripts for makeup tutorial.

Avon "Instinct" Fragrance Ad with Megan Fox

Created script copy for a fragrance campaign.

Avon Makeup Instructional Video

Developed scripts for makeup tutorial.

Dr. Cheryl Karcher Ad for Anew Clinical

Wrote ad copy for a skincare campaign.

Initially starting in finance, I've freelanced for beauty clients in NYC, LA, and now worldwide, crafting copy that elevates brands.

Highlighted experience

Urge Interactive	Creative Strategist
Paul Mitchell	Copywriter
Avon	Global Copywriter

Education

MFA Creative Writing	Emerson College
BFA Creative Writing , Minors in Journalism, Psychology	Emerson College

Industries

Aesthetics	more than 15 projects
Makeup	more than 10 projects
Skincare	more than 10 projects
Fragrance	more than 10 projects
Hair	more than 10 projects
Fashion	more than 10 projects
Hospitality	more than 7 projects
Finance	more than 7 projects

Project types

Digital	Websites, blogs, email
Print	Ads, brochures, magazines
Social	Posts, ads, stories, video
Branding	Voice, tone, messaging
Scripting	TV & radio spots, short videos
Ghostwriting	Celebrity articles, blogs, books

Transforming beauty brands with the art of inspired, compelling copy.

01 — Introduction

With deep experience in beauty and fashion copywriting, I create everything from website copy to product descriptions, elevating brands at every level.

02 — Experience

With a background writing for Avon, Paul Mitchell, and Victoria's Secret, I bring a deep understanding of the beauty world to my copy.

Wow Medi Spa Website

Bailey Plastic Surgery & Aesthetics Website

RKM Aesthetics Website

Makeup Campaigns

Skincare Campaigns

Fragrance Campaigns

Fergie "Outspoken" Fragrance Campaign

Paul Mitchell Holiday Campaign

Avon UK Makeup Instructional Video

Avon "Instinct" Fragrance Ad with Megan Fox

Avon Makeup Instructional Video

Dr. Cheryl Karcher Ad for Anew Clinical

Initially starting in finance, I've freelanced for beauty clients in NYC, LA, and now worldwide, crafting copy that elevates brands.

Highlighted experience

Education

Industries

Project types

Ready to make your beauty brand shine? Let’s create something unforgettable. Contact me today.